Growing up, Justin spent his formative years around creative people by earning his education from the Philippines' top 2 schools. He completed his secondary education in Ateneo de Manila University where he first took on Multimedia projects under the Video Club and Music Organization. He started experimenting on Content creation by uploading comedic videos on YouTube where he first started the "WammiJammi" name. He earned his bachelor's degree in Advertising Management from De la Salle University where he honed his skills in Ad Campaigns, Market research, Branding, PR installations and Product modelling. He was elected as Assistant Vice President for Media on his first year under the student council and was nominated as the group's team leader for thesis under an internship for McCann Worldgroup. He spent his first job with Huawei Technologies as the National Sales Assistant and was awarded Best in Sales Support for the year 2019. He created his own "WammiJammi" livestream show on Facebook during the peak of the pandemic where he learned Hosting, Program Arrangement and Broadcasting through OBS in 5 months of going live. He then worked for an e-commerce agency where he handled 7 brands across different industries and honed his skills in Content Planning, E-store designs, Platform promotions and Social Media Ads strategy. He is currently the Senior Marketing and Business Development Advisor on BIGO Live.
Final outputs are guaranteed to exhibit the perfect product truth. Identifying audience insight plays a key role on how to best position an angle. All materials will bridge what needs to be communicated in the manner of how the target market would best perceive it.
Contrary to standard norms, Justin works best alone. This is due to him organizing every step from ideation, planning, creating, and up until execution. When challenged, he seeks an extra hand from his network of trusted field professionals.
Justin loves to tailorfit product characteristics into compelling narratives. Identifying people's psyche helps build up a story through intimacy. These are best shown when tonality is agreed and snippets of a client's background is given exposure to add a personal touch for the audience.
Justin's curiosity is his survival instinct. He makes sure to always be updated on social trends, relevant slangs and the overall evolution of the internet space. This translates to brand new approaches in outputs and up-to-date strategies that would seem second nature to the readers' present comprehension.
At the peak of the pandemic, Justin took advantage of the opportunity by starting a weekly live show on Facebook.
He made a page from scratch and self-studied how to use OBS (open broadcasting software). With his knowledge in Multimedia Arts, he created a branding template that translated to the Facebook page materials
and the livestream overlays used.
Inspired by Snapchat's original geofilters, Justin's Instagram uses playful stickers according to each destination country when travelling. These are then edited into pieces per picture, which completes the "passport" look on the feed when viewing the full profile.
It is a running project when he travels oversees and it would always look consistent since pictures follow the same color grading regardless of the raw photo's lighting.
Justin started to make a videos at the age of 9. He first learned how to edit clips using Movie Maker for Windows XP. He then started his own YouTube channel in 2011 where he regularly uploaded content to. His main genres are light and fun videos that usually consists of comical plots.
He upgraded to a DSLR using his own savings to pursue film-making and videography techniques on his free time in his younger years which made his YouTube video qualities improve over time.
The Vimeo account of Justin was initially put up to avoid getting copyright strikes on his YouTube channel when uploading videos with third-party music/SFX.
Vimeo then became his main platform of choice for uploading school requirements for the Advertising course come college, which is why most videos uploaded are pseudo-brand commercials or subject-themed shorts. It is Vimeo where Justin has videos that feature other people in it.
Email: jammimanlulofiles @gmail.com
Tel: +63 906 3932967
Linkedin: Justin Angelo Manlulo
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